Superdrug: Affordable and Cruelty Free Beauty.

“Did you know that all our Own Brand Beauty and Toiletries products are BUAV approved? This means we don’t test our Own Brand products on animals” – Superdrug

I’m back! I had a great birthday but have milked it enough so let’s try and get back into the swing of things.

I think at one stage during my blogging journey I stated that I didn’t want to encourage my readers to spend, but I suppose in a weird way, that’s changed recently. I feel more than happy to encourage my readers to purchase products that are cruelty free, kind to our planet or maybe share items that I wanted that I felt I had managed to find at a reasonable price, just in case there is someone out there who feels the same.

I do want to point out that this article is not an ad. I decided I wanted to pen this post after I stumbled across the fact that Superdrug’s own brand products are not tested on animals.

This was something that I wasn’t aware of up until recently so I wanted to test some of the products to prove that we can purchase cruelty free toiletries for the same amount of money we would pay for the ones that aren’t. Whilst in the process showing that we don’t need to compromise on quality, scent, and the benefits that they provide.

For a long time, I struggled to find reasonably priced products that were cruelty free and convenient (I often found myself not ordering the products that I needed online, quick enough before I ran out)

Turns out, I just wasn’t looking hard enough. I don’t usually shop in Superdrug but after discovering the fact that all of their own brand beauty and toiletries products are BUAV approved, that is definitely about the change.

After purchasing their shampoo that was cruelty free, I decided to check out the other things that they had to offer and there was almost anything that you could imagine you would need or want. Hand sanitizer, mouthwash, wax strips, shaving gel, BB creams, Hair dye, Hair Spray, Hair Mouse amongst many other products that don’t test on the innocent.

From that, I decided to purchase some of the products that caught my eye and have talked a little bit more about my top picks below.



“This De-Stressing Mud Mask is enriched with Aloe Vera to help calm the skin and replenish moisture, while Dead Sea Mud deeply cleanses and purifies pores, leaving the complexion soft and radiant.”

I had to politely pinch this off my sister after using it once and becoming completely hooked on the way it made my skin feel. It does exactly what it says on the bottle and is great for those breakouts that you get when your feeling a little stressed.

“This Detoxifying Mud Mask contains ultra-purifying Dead Sea Mud, which effectively unclogs pores and draws out dirt, oil and impurities, leaving skin feeling soft and revitalised.”

What I loved about these mud masks in particular, was the packaging. I much prefer bottled masks over the ones that come in a sachet and with these particular products being cruelty free and vegan on top of that, it was a win win for me.

There are many more masks that Superdrug have to offer that provide many different benefits, so it’s definitely worth popping down to your local store if you feel that they might be something that you would benefit from.



I have to be honest, It was the smell that sold these to me. I always felt that this particular range was aimed at younger peeps so I never really bothered with it.

However, I adore it and after smelling the cleansing shower gel that I’d bought, my sister rushed out to get her own and she’s nearly 30 (sorry to remind you mate)

Whenever I saw the packaging of this range, I assumed that the scent would be really sweet which isn’t really my bag, but it is such a fresh smell! Super fruity and perfect for this time of year.

The bath fizzer comes in a cute little bar and you just break off whatever you want to use which is really handy.

This product is from a newer range Zoella released so the scent does differ. It’s a much more relaxing scent and would be perfect for those cosy soaks in the bath during the colder months.

I really wasn’t expecting this range to be cruelty free but none of the products are tested on animals which is great.



“Bursting pearls of illuminating pigment encased in a lightweight hydrating serum. Instantly brightens and improves your complexion, for a beautifully youthful, dewy finish.”

This serum is part of a whole range of makeup products by “B.”, a brand that is vegan, cruelty free and sells exclusively to Superdrug. I hadn’t heard of them before but this product was the one that really caught my eye and I can honestly say, I’m super impressed with not only the price point, but the serum itself.

Everything in the range seems to be really good value for money, with lipsticks ranging from £1.50 and pallets from around £2.40. (I know, crazy right?)

My skin usually struggles to get on with make-up that is not from The Body Shop. For me, it was really hard to find products that didn’t irritate my skin and when I finally found what worked, I just stuck with it.

However, this serum is really kind to my skin and seems to be working like an absolute dream. I have been using this for about a week now and actually mix it in with my BB cream to achieve an illuminating base. Having said that, you can use it as a highlighter also.

At £3, I will definitely be buying this again and recommend giving it a try. I’m looking forward popping back into store to see what other products they have to offer.

From what I’ve gathered, “B.” and Superdrug’s own brand products as a whole, prove that it is possible to purchase cruelty free toiletries for the same price we would pay for ones that aren’t.

2 thoughts on “Superdrug: Affordable and Cruelty Free Beauty.

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